Habibi you know

PROJECT TITLE

Most flowers we know originally come from different parts of the world. Each of them had to travel a long way over generations to come here. And together these flowers form a beautiful bouquet. This idea led to this collaboration with the Hamburg based clothing brand Habibi and resulted in an animation explaining the story behind the habibi ID logo.
09/2023
Art Direction, Concept, 3D Animation
"28 letters misread. Countries mistreated. A whole culture, misunderstood.This is Habibi – a beautiful word in Arabic that means “Sweetheart”."
Habibi 3D Film Flower bouquet by Kevin Jaeger
Habibi 3D Film
Habibi 3D FilmHabibi 3D Film
BEHIND_THE_SCENES

I wanted to support Habibi for a long time, but I was missing the right concept. When I came up with the idea of the flower bouqet, I was more than excited that Habibi liked the idea as well and was thrilled to do a collaboration.
Habibi 3D Film Making-ofHabibi 3D Film Making-ofHabibi 3D Film Making-of
ADDITIONAL_CONCEPTS

Following images are only concepts and no real products.The images are partially based on AI.
Habibi AI Konzepte
Habibi AI KonzepteHabibi AI KonzepteHabibi AI Konzepte
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YEAR:
2023
CLIENT:
HABIBI YOU KNOW