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HOBBY
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For Hobby, a world leader in caravan manufacturing, I had the opportunity to work on a long-term project involving the visualization of their entire product range. My responsibilities included conceptualizing and designing the themes, creating the 3D models and renderings, coordinating freelancers, and finalizing details with the client. Hobby continues to use the 3D models and themes I created for their communication to this day.
08/2017
Art Direction, Concept, 3D, Retouch
Throughout the project, I developed the entire range of vehicles as 3D models and rendered them as cutouts for various advertising materials. My responsibilities spanned from creating the 3D models and crafting photorealistic materials to lighting the vehicles effectively.
The concept for the hero images, which were used as catalog covers or for posters, centered around the theme 'Road Trip Europe.' The caravans and motorhomes were to be showcased in various European settings. To achieve this, we partially shot and retouched the backgrounds, and captured the appropriate HDRI spheres to ensure realistic lighting.
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YEAR:
2017
CLIENT:
HOBBY CARAVAN
AGENCY:
NEW COMMUNICATION
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