Habibi you know
Most flowers we know originally come from different parts of the world. Each of them had to travel a long way over generations to come here. And together these flowers form a beautiful bouquet. This idea led to this collaboration with the Hamburg based clothing brand Habibi and resulted in an animation explaining the story behind the habibi ID logo.
09/2023
Art Direction, Concept, 3D Animation
"28 letters misread. Countries mistreated. A whole culture, misunderstood.This is Habibi – a beautiful word in Arabic that means “Sweetheart”."
BEHIND_THE_SCENES
I wanted to support Habibi for a long time, but I was missing the right concept. When I came up with the idea of the flower bouqet, I was more than excited that Habibi liked the idea as well and was thrilled to do a collaboration.
I wanted to support Habibi for a long time, but I was missing the right concept. When I came up with the idea of the flower bouqet, I was more than excited that Habibi liked the idea as well and was thrilled to do a collaboration.
ADDITIONAL_CONCEPTS
Following images are only concepts and no real products.The images are partially based on AI.
Following images are only concepts and no real products.The images are partially based on AI.
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YEAR:
2023
CLIENT:
HABIBI YOU KNOW