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SPRCHRGD 14 S1
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To launch the AI-powered SPRCHRGD 14 S1 Elite laptop, Nordpol+ developed a bold marketing campaign for Medion. As part of this, I was tasked with creating a high-energy product teaser, building on a provided visual direction and initial story concept. This is the directors cut version.
11/2024
Art Direction, 3D, Animation
Using original CAD data, I crafted a photorealistic 3D replica of the laptop, focusing on material precision and fine details. The fast-paced cinematography and dramatic lighting enhance the device’s power and sleek design. I handled the entire 3D pipeline, from storyboarding and CAD prep to shading, animation, rendering, editing, and post-production.
The teaser delivers an intense, high-quality visual experience that fits seamlessly into Medion’s campaign. Working with Nordpol+ again was a fantastic opportunity to push the boundaries of product visualization.
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YEAR:
2024
CLIENT:
MEDION
AGENCY:
NORDPOL+
SOUND DESIGN:
TRISTAN PARTRIDGE
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